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New Connecticut Whale logo designed to reap rewards of Hartford Whalers nostalgia

Sep 29, 2010, 9:00 PM EDT

Nostalgia is a funny thing in the field of sports and entertainment. You have to toe the line between playing on people’s fond memories and beating a dead horse of memories.

At some point during the 2010-11 AHL season, the Hartford Wolf Pack will become the Connecticut Whale. Bob Connors of NBC Connecticut reports that the Whalers Sports and Entertainment Group unveiled the team’s new logo today, playing on the old Hartford Whalers logo while also emphasizing the mascot’s role reversal (as the team is now named after the hunted, rather than the hunters, so to speak).

“We wanted to not only incorporate our traditional Whaler green, but focus on the whale, the official animal of the state of Connecticut,” according to Howard Baldwin, chairman of the Whale franchise.

The team will also keep “Pucky the Whale” as the official “live” team mascot.

Here is the new Connecticut Whale logo:


First, the good: The nostalgia-inducing nod to the Whalers’ old colors is a wise move. Unless your team mascot is a grizzly bear or some kind of fierce beast, it’s usually wise to go the “cute mean” route, which is certainly the case with the Connecticut Whale. I especially dig the water spewing from the whale’s blowhole.

Now, the bad: Well, for one thing, it’s not the Whalers logo. Some might settle for nothing less. Also, I’m annoyed by the recent trend of teams using singular nouns as their mascots. From the Heat to the Lightning to the Thunder, these team names are irritating. However, people still refer to the Hartford Whalers as “The Whale” so this is the most acceptable use of the single-noun mascot name. That doesn’t change the fact that it’s a little obnoxious, though.

Anyway, enough of my reactions to The Whale. How do you feel about it? Is it a shameless tug on the emotional heart strings of people who still cannot accept the existence of the Carolina Hurricanes or a shrewd business move? Do you find yourself compelled to buy one of their jerseys or cannot help but be indifferent? Let us know in the comments.

  1. NYRFTW - Sep 29, 2010 at 11:47 PM

    I like it, bt the old design is still better. There is just something cool though about a whale holding a hockey and I don’t know what it is. What’s better the new whale design, or the San Jose Shark? I think I like the shark better, but I need to see this design on the jersey first before I decide. Anyway, I would love to see the NHL go back to the original markets and leave some of the southren ones like ATL, FLA, PHO. You know the usual suspects that the hockey world hates, but Bettman likes.

  2. wolfgangmeister - Sep 30, 2010 at 7:39 AM

    I think it’s fine as an AHL team logo, and perhaps as a future secondary logo… but I think that if Whalers Sports and Entertainment is originally awarded an NHL franchise in CT that it must incorporate or play on the original NHL logo. This was a classic and unforgettable design and as the NHL is seeing is currently selling off the shelves. I was in Boston of all places two weeks ago and saw many folks wearing “old-tyme” T-shirts with the old Hartford Whalers logo! In any case, more power to Howard Baldwin… if anybody can bring the team back to CT and the NHL, it would be the architect of the original WHA-lers merger with the NHL! P.S. Love to see Quebec and Winnipeg get their teams back too!

  3. Fecteau - Sep 30, 2010 at 8:29 AM

    Great Article! I wore my 17 year old Whalers baseball cap to work this morning! GO WHALERS!!!!
    I know the Whalers were always on the NHL chopping block mainly because Hartford is a small market and is right in between NY and Boston and god forbid there’s ‘too many teams’ in one area…
    Considering all the teams that are in crisis, such as the Phoenix Coyotes, a higher than 8th seed playoff team that can’t sell out their tickets, as well as Nashville, I think the old towns were doing better with less and some should be revived.

  4. WHALEFAN - Sep 30, 2010 at 11:02 AM

    People, Its a travesty! You need to have the old logo, or a new type of the old logo.! An also Rangers fans, The whalers and rangers hated each other, this is like sleeping with the enemy now, the least he could have done was get a new NHL sponsor team! Thats probably why the logo cause hes a rangers fan! Hey HOWARD, if your gunna bring back the WHALE bring back the F*&cken WHALE!!!!

  5. Joseph Fargnoli - Oct 1, 2010 at 5:31 PM

    This logo is hideous. I am sick of seeing children drawing the logos. What is wrong with just have a blue fin in the center of a green C. Im annoyed.

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