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NHL 2K11 video: Six-year-old Red Wings fan schools Jack Johnson

Aug 11, 2010, 10:30 PM EDT

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While the actual product seems a few strides behind EA Sports’ offerings, 2K Sports is doing a lot of things right with the marketing of their hockey games. (Although the hockey moms gimmick last year was … questionable.)

Last season, they made the obvious choice to make Alex Ovechkin the cover star of “NHL 2K10” and the not-so-obvious choice to have him promote the game in some strange ways. This time around, they’re running fan-friendly tours to show off the game.

In this video, LA Kings defenseman Jack Johnson gets destroyed by a six-year-old kid. (To be fair, from the clips they’ve shown, both are much better than The Royal Half and I. Our experience with the game was a flailing failure. Or pehaps a flailure.)

As we reported earlier this week, the game will be released earlier than expected on August 24. Who knows if the game will be a hit, but the marketing campaign earns points for creativity … and dare I say it, cuteness.

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