Jul 30, 2010, 8:45 PM EDT
Now, I don’t live in Canada so I might not be fully qualified to lead this discussion but that being said, there are two championship hockey bumper stickers. In one corner is the much-loved “My other car is a Zamboni.” Its opposition is the classic Boston Bruins sticker that read, “Jesus saves, but Espo scores on the rebound.”
If I were to give a front office gold star to any one organization this summer, it would go to the Tampa Bay Lightning and their shiny new GM Steve Yzerman. They keep making refreshingly competent decisions as they rapidly rebuild the moribund franchise – and while details are a bit scarce – reports indicate that they’ll try to give beloved hockey figure Phil Esposito a more prominent role with the team.
There were no specifics given by Tampa Bay Lightning owner Jeff Vinik, just an acknowledgment Lightning founder Phil Esposito might be in line for an expanded role with the organization. And while Vinik said the final decision will be up to new CEO Tod Leiweke, Vinik sounded as if Esposito could be an asset on the community and marketing side of the organization.
“We want him involved with this team,” Vinik said this week. “We want him out in the community. We want him involved with us. He’s a great ideas person.”
Expanding Esposito’s role from his long-time gig as an analyst on radio broadcasts of Lightning home games, a job for which he has said he never has signed a contract, makes sense for an organization ready to embrace its past and make a better effort to market the team both in the St. Pete Times Forum and Tampa Bay area.
Forgive me for gushing about the job Tampa Bay is doing right now, but they keep making shrewd moves. Embracing hockey icons is a sign that an organization is savvy to public relations and the game’s rich history. Just look at the difference with the Chicago Blackhawks; in the same time that the team went from the hockey basement to its upper ranks, they also honored old greats such as Bobby Orr and Stan Mikita.
Good on Yzerman & Co. for another subtle yet smart move in an impressive initial summer.
- NHL, Coyotes deny report that team is moving to Vegas 29
- Report: Richards’ border incident involved oxycodone 52
- Trade: Bieksa headed to California — but it’s Anaheim, not San Jose 24
- Trade: Jackets land Saad, Anisimov and Dano headed to Chicago 89
- Hamilton signs six-year deal with Flames 18
- Sharks get Jones from Bruins for first-round pick and unsigned prospect 42
- Hurricanes to buy out Semin 15
- Bruins are talking to teams about Savard, but not Rask 14
- Report: Richards part of police investigation 47
- UFA of the Day: Mike Green 5
- Trade: Flyers send Rinaldo to Bruins for 2017 third-rounder (105)
- Bypassing a buyout? Kings terminate Richards’ contract for ‘material breach’ (90)
- Trade: Jackets land Saad, Anisimov and Dano headed to Chicago (89)
- Trade: Flames land Dougie Hamilton for package of picks (75)
- Trade: Busy Bruins send Lucic to Kings (66)