Jul 30, 2010, 8:45 PM EDT
Now, I don’t live in Canada so I might not be fully qualified to lead this discussion but that being said, there are two championship hockey bumper stickers. In one corner is the much-loved “My other car is a Zamboni.” Its opposition is the classic Boston Bruins sticker that read, “Jesus saves, but Espo scores on the rebound.”
If I were to give a front office gold star to any one organization this summer, it would go to the Tampa Bay Lightning and their shiny new GM Steve Yzerman. They keep making refreshingly competent decisions as they rapidly rebuild the moribund franchise – and while details are a bit scarce – reports indicate that they’ll try to give beloved hockey figure Phil Esposito a more prominent role with the team.
There were no specifics given by Tampa Bay Lightning owner Jeff Vinik, just an acknowledgment Lightning founder Phil Esposito might be in line for an expanded role with the organization. And while Vinik said the final decision will be up to new CEO Tod Leiweke, Vinik sounded as if Esposito could be an asset on the community and marketing side of the organization.
“We want him involved with this team,” Vinik said this week. “We want him out in the community. We want him involved with us. He’s a great ideas person.”
Expanding Esposito’s role from his long-time gig as an analyst on radio broadcasts of Lightning home games, a job for which he has said he never has signed a contract, makes sense for an organization ready to embrace its past and make a better effort to market the team both in the St. Pete Times Forum and Tampa Bay area.
Forgive me for gushing about the job Tampa Bay is doing right now, but they keep making shrewd moves. Embracing hockey icons is a sign that an organization is savvy to public relations and the game’s rich history. Just look at the difference with the Chicago Blackhawks; in the same time that the team went from the hockey basement to its upper ranks, they also honored old greats such as Bobby Orr and Stan Mikita.
Good on Yzerman & Co. for another subtle yet smart move in an impressive initial summer.
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- NHL unveils ‘historic’ digital media rights deal with MLBAM 33
- It’s Detroit Red Wings Day at PHT 15
- What does Jack Eichel mean to the Buffalo Sabres? 32
- It’s Buffalo Sabres Day at PHT 33
- Bernier, Leafs agree on two-year, $8.3 million deal 29
- How do Voracek, Giroux compare to the most expensive duos? 62
- Voracek turns monster season into massive eight-year deal 71
- Report: Canucks, Sutter closing in on five-year deal, north of $20M 28
- Voynov serving sentence at jail that once advertised it had flat screen TVs 45
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- How do Voracek, Giroux compare to the most expensive duos? (62)
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- Owner Pegula: Sabres have gone through ‘two of the most successful seasons we’ve ever had’ (43)
- Erik Haula signs two-year extension with Wild (35)