Jul 6, 2010, 3:23 PM EDT
The Vancouver Canucks will no longer be playing in GM Place. OK, that’s a little misleading, as it turns out that the naming rights to the home of the ‘Nucks will now be Rogers Arena instead, according to Jeff Marek.
It was widely believed that the contest for naming rights came down to two Canadian communications giants – Rogers and Telus. This will now be the second blow Telus has suffered on the sports sponsorship front. The company lost out to Bell to be the telecommunications sponsor for the 2010 Winter Games.
For Rogers, being attached to the biggest and most popular brand in Vancouver would undoubtedly boost the company’s chances of building its profile on the West Coast.
The company already owns naming rights for a major stadium in Toronto – Rogers Centre, home of the Toronto Blue Jays.
I’ve always wondered if naming rights were ever really worth it for the companies that often pay big money to plaster their names on stadiums and arenas. Some local sports writers and radio hosts even choose to give arenas disparaging and/or humorous nicknames to avoid promoting such big business moves.
Regardless, Rogers won the bidding war so … congrats to them?
- WATCH LIVE: Blackhawks at Ducks, Game 5 of Western Conference Final 0
- In the playoffs, sometimes it comes down to the ‘bounces’ 1
- Now feels like a good time to debate Stamkos’ next contract 22
- Here’s the latest on coaching searches in Buffalo, San Jose and New Jersey 1
- Bishop bounced back in Game 5, but did the Rangers test him enough? 8
- Surging Stamkos: Lightning put Rangers on the brink 19
- Report: Blues will stick with Hitchcock ‘barring anything dramatic’ 16
- WATCH LIVE: Lightning at Rangers, Game 5 of Eastern Conference Final 0
- Kesler on wearing down Chicago: ‘No human can withstand that many hits’ 72
- Video: ‘It’s not the ideal situation,’ says OT hero Vermette of being a healthy scratch 5
- Reports: Sabres thought they had a deal with Babcock, aren’t happy (174)
- Leafs land Babcock with reported 8-year deal, estimated at $50 million (130)
- Report: Sabres negotiating with Babcock (82)
- Kesler on wearing down Chicago: ‘No human can withstand that many hits’ (74)
- What’s wrong with Lundqvist? (70)