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The home of the Vancouver Canucks is now Rogers Arena, not GM Place

Jul 6, 2010, 3:23 PM EST

The Vancouver Canucks will no longer be playing in GM Place. OK, that’s a little misleading, as it turns out that the naming rights to the home of the ‘Nucks will now be Rogers Arena instead, according to Jeff Marek.

The Globe and Mail expands on the situation.

It was widely believed that the contest for naming rights came down to two Canadian communications giants – Rogers and Telus. This will now be the second blow Telus has suffered on the sports sponsorship front. The company lost out to Bell to be the telecommunications sponsor for the 2010 Winter Games.

For Rogers, being attached to the biggest and most popular brand in Vancouver would undoubtedly boost the company’s chances of building its profile on the West Coast.

The company already owns naming rights for a major stadium in Toronto – Rogers Centre, home of the Toronto Blue Jays.

I’ve always wondered if naming rights were ever really worth it for the companies that often pay big money to plaster their names on stadiums and arenas. Some local sports writers and radio hosts even choose to give arenas disparaging and/or humorous nicknames to avoid promoting such big business moves.

Regardless, Rogers won the bidding war so … congrats to them?

  1. Rogers Sux - Jul 6, 2010 at 5:06 PM

    I hate Rogers. They have the worst Customer Service I have ever experienced. Its too bad that the Canucks are now associated with such a crappy brand. It will be difficult for me to attend events there now or even say R*&g&rs Place.

  2. Snowbird Canuck - Jul 6, 2010 at 5:17 PM

    Now we will call it “The Phone Booth” instead of the Garage, in keeping with eclectic memories.

  3. Tim Eymundson - Jul 22, 2010 at 3:14 AM

    “The Garage” was great
    Now it is “Ted’s Garage”!

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