Jun 8, 2010, 9:00 AM EDT
Say what you will about the NHL’s marketing efforts in the past, it’s pretty easy to say that the series of “History Will Be Made” spots the league has crafted before and throughout the playoffs have been, for the most part, poignant and well thought out. Much like all things, however, there comes a moment where you wonder if perhaps the ad wizards in charge of everything have gotten a bit carried away and pulled a Fonz and went water skiing with it.
Enter the latest spot from the NHL featuring Dustin Byfuglien and Chris Pronger asking “What if the Blackhawks couldn’t be bullied?”
Never mind the question the spot asks since Game 5 was the only game in the finals where we really saw the Blackhawks get physical right back with the Flyers. How about the NHL giving some folks the idea (read: crazy conspiracy theorists and/or Flyers fans) that the league is openly rooting for the Blackhawks? And we bet you thought all the tinfoil hat talk went away with the Red Wings… Ha!
So what do you think dear readers? Is the league taking sides here or is this just an example of a great ad campaign going over the top?
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- Report: Hawks feel Kane ‘disrespected’ team, have received trade calls 112
- Hawks’ biggest question: What happens with Patrick Kane? 80
- Hall of Famer Al Arbour passes away 22
- Poll: Who will be San Jose’s next captain? 24
- Mike Richards charged with possession of controlled substance 95
- Gio won’t go: Flames extend Giordano for six years, $40.5M 13
- Pens’ plan for now: Crosby starts as Kessel’s center 25
- O, Dear: Russia fined $85K for skipping Canadian anthem 31
- Kings ink Ehrhoff to a one-year, $1.5 million deal 27
- Report: Hawks feel Kane ‘disrespected’ team, have received trade calls (112)
- Mike Richards charged with possession of controlled substance (95)
- Hawks’ biggest question: What happens with Patrick Kane? (81)
- Lucic jokes about running through Rask ‘like I did (to) another goalie’ (42)
- Poll: Will Kessel score 40? (38)