Jun 8, 2010, 9:00 AM EDT
Say what you will about the NHL’s marketing efforts in the past, it’s pretty easy to say that the series of “History Will Be Made” spots the league has crafted before and throughout the playoffs have been, for the most part, poignant and well thought out. Much like all things, however, there comes a moment where you wonder if perhaps the ad wizards in charge of everything have gotten a bit carried away and pulled a Fonz and went water skiing with it.
Enter the latest spot from the NHL featuring Dustin Byfuglien and Chris Pronger asking “What if the Blackhawks couldn’t be bullied?”
Never mind the question the spot asks since Game 5 was the only game in the finals where we really saw the Blackhawks get physical right back with the Flyers. How about the NHL giving some folks the idea (read: crazy conspiracy theorists and/or Flyers fans) that the league is openly rooting for the Blackhawks? And we bet you thought all the tinfoil hat talk went away with the Red Wings… Ha!
So what do you think dear readers? Is the league taking sides here or is this just an example of a great ad campaign going over the top?
- Voracek turns monster season into massive eight-year deal 45
- Report: Canucks, Sutter closing in on five-year deal, north of $20M 24
- Voynov serving sentence at jail that once advertised it had flat screen TVs 45
- Report: Bernier and Leafs more than $2 million apart ahead of Friday’s arbitration hearing 11
- Flyers re-sign Couturier: six years, $26 million 40
- Benning calls Sutter a ‘foundation piece’ for Canucks 24
- Here’s a chart that shows which teams have been good/bad at drafting 40
- Penguins sign Fehr to three-year, $6 million contract 22
- Trade: Penguins send Sutter to Canucks for Bonino, Clendening 54
- NBC Sports to broadcast 105 NHL games in 2015-16 58
- Bettman says NHL would have to ‘consider’ putting Quebec City in the Western Conference (70)
- Rangers sign Stepan — six years, $39 million (62)
- NBC Sports to broadcast 105 NHL games in 2015-16 (58)
- Trade: Penguins send Sutter to Canucks for Bonino, Clendening (54)
- Voracek turns monster season into massive eight-year deal (47)