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Phoenix Coyotes' "Going Green" intiative is setting the example

Apr 20, 2010, 9:15 AM EDT

As part of Earth Week, we’ll be highlighting a few initiatives
from around the NHL that teams and arenas are taking to help minimize
the footprint we’re leaving on the environment.

A lot of the
focus this past season has been on the Phoenix Coyotes and their
ownership situation, whether they’ll move elsewhere and then (finally)
on how the team has drastically improved on the ice. Yet the Coyotes are
working hard to ensure that they become one of the leading examples in
the NHL when it comes to minimizing the impact they have on the
environment.

Coyotes President Douglas Moss has spearheaded the
“Phoenix Coyotes Going Green” initiative, as they hope to “do our part
in reducing our carbon footprint on the environment” according to Moss.

As
part of the initiative, “green” standards have been implemented from
top to bottom in the company as every employee works to reduce the
energy usage by turning off lights, computer monitors and computers when
not in use and reducing the amount of paper the company uses on a
whole.

The Coyotes are in the second year of their initiative,
which also affects the events at Jobing.com Arena itself. The Coyotes
have teamed up with Waste Management, who have sponsored eight
“Automatic Recycling Machines” placed around the arena. The ARMs print
receipts after every use, with each one having a one-in-four chance of
receiving a prize.

Per Mellissa Quillard of Waste Management:

“The ARM program was designed to encourage recycling by giving out
prizes,” she said, “and was a result of a great demand and want to go
green in the community.”

The Coyotes are working hard not just to use these initiatives
themselves as a company but to spread awareness of the positive impact
of recycling and energy-friendly measures each person can take. The
Coyotes place “Green Facts” messages on the video screen during games,
have fans get rewarded for recycling during games, and have been using
compostable and biodegradable cups, plates, bowls and utensils.

Many sports teams claim to be “green friendly” and take time out a
couple of weeks each year to highlight what fans can be done. The
Coyotes have taken this to a whole other level, setting the foundation
themselves for how a company can set the example for being
environmentally friendly and then taking up that initiative with fans.

  1. rasheeeeeed - Jan 7, 2011 at 1:29 AM

    You have to be kidding me. An ICE hockey team playing in the DESERT wasting all that energy to keep ICE frozen in the friggin’ DESERT is green?

    Can this worthless, useless team please be moved back north to Canada anytime soon?

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