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DirecTV and Versus reunited and it feels pretty good

Mar 15, 2010, 6:15 PM EDT

Nervous satellite having hockey fans can put away their pitchforks and torches, two huge media corporations can briefly end their large scale slap fight and the NHL can breathe a huge sigh of relief. DirecTV and Comcast have come to an agreement to allow Versus to appear in DirecTV’s rotation.

Versus was pulled off DirecTV’s programing packages in August 2009 after both sides were unable to agree on fee terms.

DirecTV claimed Comcast, the largest U.S. cable company, had forced it to pull down Versus even though it said it was already paying Comcast more than any other non-Comcast distributor to air Versus. It said at the time that Comcast was demanding an overall hike of 20 percent on top of that.

The No. 1 U.S. satellite operator, which has 18.6 million subscribers, prides itself on being a leading sports programing provider.

I don’t think I’m the only person who wondered if hockey fans would miss playoff games because of this dispute. While it’s a shame that this squabble gobbled up most of the regular season schedule for the NHL’s national cable network, losing that extensive playoff coverage would have been devastating.

  1. Why Versus for NHL playoffs? - Mar 15, 2010 at 10:38 PM

    What did you expect out of Crimecast? Now that they want to be approved by the FCC for their upcoming takeover of NBC Universal, they need to clean up their image and look like the nice guy. Crimecast has always been envious of Directv and attempted “extortion” to get back at their chief rival, playing second banana to in sports programming. Now that Crimecast attempted to hold hockey fans hostage, perhaps the NHL might wisen up and get a non-Crimecast outlet for hockey ASAP!
    Sports fan get smart and dump Comcast! Hurt Brian Roberts where it hurts…the pocketbook. Crimecast costs more than other viewing options and they restrict programming choices to other viewers through their ownership of programming venues such as Versus. Thanks for the hockey Mr. Roberts, let’s hope the FCC rules against you and the Crimecast organization.

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